chris mcmillan
Agency — King & Partners
The Challenge
Anyone can sell hair products. Not everyone can sell great hair.
As a renowned celebrity hairstylist behind icons like Jennifer Aniston, Chris McMillan built his reputation on instinct, honesty, and effortlessly cool results. The challenge was translating that magic into a brand that could live beyond his chair. How do you bottle not just the product, but the personality behind it?
The Solution
As the brand prepared to launch at Sephora, we partnered with Chris and his team to bring his first namesake brand to life. We brought his playful, tell-it-like-it-is personality to the forefront—capturing his intuitive, no-rules approach to hair styling. The system blends professional-grade performance with a sense of ease that makes it feel accessible rather than intimidating.
The result is a brand that makes great hair feel easy—no appointment required.
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Partnered closely with Chris, his team, and the Sephora team to uncover key insights—ensuring his point of view was reflected from every angle.
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Built a brand platform that captures Chris’s love for hair styling—grounded in freedom and expert-led confidence.
developed a brand foundation grounded in freedom—the freedom to take risks, evolve with ease, and enjoy the process—expressed through styling essentials and real talk that inspires, elevates, and transforms.
Finding the fun in function.
Creative Team — Tony King, Margot Laborde
